Strategists build your roadmap
They analyze your business model, track performance against pipeline, and lead quarterly refreshes.
Every business has a different market, audience and revenue model, so a copy-paste SEO plan rarely works. IGR Digital builds custom SEO roadmaps around your goals, your competitors and your sales cycle, so organic search becomes a reliable source of qualified leads.
Average Organic Traffic Growth
Typical traffic lift for clients within the first 12 months.
Keyword Ranking Improvements
Share of tracked keywords that moved up the search results.
Increase in Non-Paid Leads
Growth in enquiries and demo requests from organic search.
Client Retention
Brands that continue working with us after year one.
8+ Years of Results
IGR Digital is a search-first growth agency helping startups, SaaS companies and established businesses win in organic search. Our custom SEO services combine technical expertise, content strategy and authority building, then measure everything against the metric that matters: qualified leads.
We start by understanding how your customers search, where competitors are winning and which pages should be generating revenue. From there, we build a plan that fits your resources and timeline, then execute it with a dedicated team.
Ready to turn search visibility into measurable business growth?
We partner with ambitious businesses to build visibility, generate qualified demand and create measurable, long-term growth.
Businesses we've worked with & inspired by












Good SEO starts with a clear blueprint. We map your keywords, pages and competitors to your sales funnel, so every task supports search visibility and revenue, not just traffic.
We analyse your market, audience intent and competitor gaps, then create a prioritised SEO roadmap with clear targets for the next 90 days and the next 12 months.
Compare how a custom SEO partnership works against hiring in-house or using a general agency.
Custom SEO strategy
Bespoke roadmap aligned with your business model
IGR Digital
Built around your goalsIn-House Team
Depends on one hireGeneral Agency
Often templatedTechnical SEO
Full site architecture, speed, and schema fixes
IGR Digital
IncludedIn-House Team
Needs a specialistGeneral Agency
Basic checksContent and on-page SEO
Intent-led content creation and keyword mapping
IGR Digital
IncludedIn-House Team
Limited capacityGeneral Agency
VariesLink building and digital PR
Editorial, white-hat link acquisition
IGR Digital
Editorial, white-hatIn-House Team
Hard to scaleGeneral Agency
Often outsourcedAI search visibility
Optimization for AI answer engines and citations
IGR Digital
IncludedIn-House Team
RareGeneral Agency
RareReporting
Attribution tied directly to qualified revenue
IGR Digital
Leads and revenue focusIn-House Team
ManualGeneral Agency
Traffic focusSpeed to start
Time to onboard and launch live sprints
IGR Digital
Within 2 weeksIn-House Team
2 to 3 months to hireGeneral Agency
2 to 4 weeksCost efficiency
Overall investment relative to marketing ROI
IGR Digital
Full team, one feeIn-House Team
High salary overheadGeneral Agency
ModerateFrom your first audit to your tenth month of growth, our team covers the full SEO stack so nothing falls through the cracks.
PulseFlow had cutting-edge Kubernetes monitoring tech but zero presence for non-branded engineering searches. We architected a programmatic comparative hub ('Tool vs Tool'), technical documentation SEO, and high-trust architectural whitepaper acquisition funnels.
Search changes constantly, and so do your business goals. Our approach blends senior SEO expertise with the right tools and the flexibility to adjust your plan when the market moves.
You work with a named strategist, technical lead and content specialist who know your business. No hand-offs, no unreturned emails.
Strong SEO fundamentals still decide who ranks. We pair them with AI-assisted research, content optimisation and AI search visibility work, so your brand is found in Google and in AI-generated answers.
βIGR Digital gave us a plan that matched how our customers actually search. Within a few months our organic leads were up and our cost per lead was down.β
Marketing Director
Growth-Focused Brand
Our 90-day framework shows early progress and sets up compounding growth across your whole site.
Strategic Core: Audit, critical technical issues, competitor gaps and early high-value page optimisations.
Crawl errors fixed, competitor gaps mapped, initial priority page updates live.
Strategic Core: Proving expertise on core topics, improving internal linking and page experience.
Core topic clusters published, internal equity consolidated, rankings moving up.
Strategic Core: Editorial links, brand mentions, and comprehensive goal review against pipeline.
Compounding organic revenue and qualified non-paid leads; refreshed quarterly targets.
Real-Time Bi-Weekly Syncs & Dedicated Growth Dashboards
Note: Early ranking movement is common within 90 days, while competitive keywords typically need 4 to 6 months of consistent work.
The right tools help us find opportunities faster and prove the impact of every action.
Find and fix site issues before they cost rankings across all search engines.
Monitor keyword movement daily across desktop, mobile, and geo-specific SERPs.
Reveal gaps and high-intent opportunities your competitors have missed.
Connect SEO activity directly to leads, pipeline, and closed revenue.
Align pages with search intent, semantic NLP depth, and buyer needs.
Track brand mentions and citations in AI-generated answers.
Get a free, no-obligation SEO audit from our team. We will review your site and send a clear list of the technical, content and authority gaps limiting your rankings.
Choose a starting point, then scale as results grow. No long lock-in contracts.
Best for small businesses and early startups building initial search presence.
Best for SaaS and B2B scale-ups seeking sustained organic pipeline.
Best for large brands, competitive niches, and multi-market sites.
Need something different? Talk to our team for a custom quote.
We replace fragmented search tactics with an accountable growth partnership engineered around your pipeline.
Struggling With Flat Rankings & Slow Traffic
Watching competitors outrank your high-margin pages while search algorithm updates cause sudden traffic drops.
Wasted Budget on Fragmented Tactics
Paying agencies for vanity metrics, low-quality blog posts, and backlinks that bring zero actual pipeline or revenue.
Technical Roadblocks & Broken Site Crawls
Hidden canonical errors, sluggish Core Web Vitals, and duplicate URLs silently killing your search visibility.
Lack of Clear Communication & Accountability
Vague monthly PDF reports with no proactive strategic direction or explanation of what was accomplished.
Intent-Led Keyword Targeting
Tied directly to qualified buyer intent and leads instead of traffic that does not convert.
One Accountable Team
Single dedicated squad for strategy and execution instead of fragmented work from several vendors.
Authority Building & Precision
High-authority editorial links and on-page optimization to lift competitive pages stuck on page two.
AI Search Visibility & Brand Citations
Proactive brand citation and entity grounding so you are recommended in AI answers.
Stop relying on generic SEO packages. Get a plan built for your market, measured against your revenue, and delivered by specialists who treat your growth as their own.
What sets our approach apart from short-term ranking tactics:
| What You Get | Typical SEO Provider | IGR Digital | DIY In-House |
|---|---|---|---|
| Strategy | Standard template | Custom roadmap | Variable |
| Link approach | Mixed or paid links | 100% white-hat, editorial | Internal |
| Content | Volume-led | Intent-led and expert-reviewed | Generic |
| Reporting | Rankings and traffic only | Leads and revenue | Basic metrics |
| Contracts | Long lock-ins | Flexible, transparent | Salary commit |
| Adaptability | Fixed deliverables | Quarterly strategy reviews | Ad hoc |
Our five-step process turns your goals into a clear path to results.
We learn your business, customers, competitors and revenue targets to understand how your buyers search.
We audit your site and identify critical technical issues, keyword gaps, and early quick wins.
We create your custom SEO roadmap with clear milestones for the next 90 days and 12 months.
We execute technical fixes, high-intent content creation, and authoritative editorial outreach.
We measure results against qualified leads and revenue, refining the plan every month and quarter.
What are custom SEO services? Custom SEO services are search engine optimisation plans designed for one specific business, rather than a fixed package sold to everyone. A custom SEO strategy starts with your revenue goals, audience and competitors, then selects only the tactics that will move those numbers.
A generic plan might spend months on tasks that do not matter for your market. A tailored approach focuses effort where it pays back fastest, whether that is fixing technical barriers, building service pages, earning authority links or improving conversion paths.
Good SEO starts with a clear blueprint. We map your keywords, pages and competitors to your sales funnel, so every task supports search visibility and revenue, not just traffic.
Standard packages promise a fixed list of tasks every month. Custom SEO plans change based on what your site needs now. If your technical foundation is weak, we fix it first. If you already rank for informational terms but miss buyers, we shift to commercial pages.
Custom SEO is a strong fit for SaaS and B2B companies with long sales cycles, e-commerce brands in competitive categories, startups that need to build authority quickly, and enterprise sites with many pages and markets. If you are looking for an SEO agency in India with a global outlook, our team supports both local and international growth.
Every plan is different, but most include a technical audit, keyword research and mapping, on-page optimisation, content strategy, link building, conversion tracking and ongoing reporting. Enterprise SEO services add multi-site governance, developer collaboration and advanced analytics.
We connect organic activity to business outcomes: qualified leads, demo requests, sales and revenue influenced. You get a clear view of cost per lead from organic search and how it compares with paid channels.
Every industry has unique search trends, customer behavior, and competitive challenges. That's why IGR Digital delivers customized SEO strategies designed for your specific business niche. From healthcare, legal, SaaS, ecommerce, and real estate to hospitality, home services, and manufacturing, our industry-focused SEO solutions help improve search visibility, attract qualified traffic, and drive long-term business growth.
Explore our complete range of industry-specific SEO services to find the right strategy for your business.
Behind every plan is a team of strategists, technical SEOs, writers and outreach specialists. They share one goal: grow your organic revenue.
They analyze your business model, track performance against pipeline, and lead quarterly refreshes.
Engineers who resolve deep Core Web Vitals, canonical issues, and clean up schema architecture.
Writers who turn search intent into high-value product guides, solution hubs, and commercial copy.
Media relations specialists securing white-hat editorial placements and digital PR mentions.
Tracking multi-touch attribution, lead forms, and closed revenue in real-time dashboards.
Ready to Build Sustainable Authority Through Proven Custom SEO?
Stop relying on generic SEO packages. Get a plan built for your market, measured against your revenue, and delivered by specialists who treat your growth as their own.
Stop leaving search revenue on the table. Our performance specialists audit your funnel and deploy proven acquisition systems.
Target Keyword Lift
+184% in 90 Days
Average ROAS Multiplier
4.2x Scaled Return
Everything you need to know about our tailored SEO roadmaps, pricing, SaaS & B2B expertise, and AI visibility.
Custom SEO services are optimisation plans built for your specific business goals, market and competitors. Instead of a fixed package, you get a strategy that prioritises the technical, content and authority work most likely to increase qualified leads and revenue.
Still have questions about our services?
Speak directly with our senior growth strategists for a custom audit and tailored answers.
Practical playbooks from our search strategists on custom roadmaps, B2B demand generation, and technical precision.
Learn how to map keywords to sales stages and avoid vanity traffic that never converts into pipeline.
High-intent keyword modeling and comparative matrix architecture that shortens lengthy B2B sales cycles.
Prioritizing Core Web Vitals, indexation health, and schema graphs without getting lost in trivial checklists.
Get a free audit and a custom SEO roadmap from IGR Digital.